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Creating Business Online
Every 100 days internet traffic doubles. Can you afford to miss out? Creating your own online business has never been easier. It is our goal on this website to help you plan, develop and implement your own online business. Whether you want to supplement your income and work from home or wish to make a good living, V84u can help you!!!!!!

We allow you to paste pictures, clip art, text and so on from most of the other applications in your system. For example, you typed an article in Microsoft Word for a particular project and you wish for that article to appear on your Web site. For example, you have scanned a picture of your church and saved it to a disk and want the picture to appear on your Web site.
We will create links to various pages within your web site. The number of links is unlimited but you do not want to have so many that people will get lost.
There are certain guidelines that companies should bear in mind when undertaking new ventures into the blogosphere. For starters, an effective blog should be a springboard for conversation as opposed to merely an information resource.

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Editor's Note: Vincent Maher, a journalism lecturer at Rhodes University, has come out with an interesting list of guidelines that bloggers should be aware of if they want their blogs to achieve success. They are all relevent and very specific, but I think that a good number of them speak to the underlying principle of transparency that is so paramount in the success or failure of a blog. How would you apply this to your blog? Let us know what you think at WebProWorld.

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The blogosphere has become a virtual hotbed of information dissemination in today's digital landscape.

Danny Sullivan, Robert Scoble, Matt Cutts… the list goes on and on of industry insiders who provide a deepening glimpse into the realms of technology and search by means of their widely popular blogs.

Major names such as Google, Microsoft, and Intel have also taken up residence in their own respective corners of the Blogosphere.

It's clear that the blogosphere is playing an increasingly important role in the realm of e-business. Questions, however, are beginning to arise in the blogging community concerning what actually constitutes an effective business blog.




Vincent Maher, journalism lecturer at Rhodes University, outlines eleven distinct aspects of effective blogging in terms of building an interactive community. All of the items can be found here, but I want to touch on three of his observations that bear significant mention.


Write tight headlines that encourage interest
Remember that many readers will be scanning your RSS feed along with many others, so the poignancy of your headline is critical. If the headline doesn't grab a reader's attention there is little likelihood they will click on it.

Every day I probably scan through 700-800 articles in Google reader. Obviously, I don't have time to read them all, so it all comes down to marketing.

If your headline doesn't spark my curiosity, I won't be reading your blog.


A blog entry is a stub for conversation
One of the key ways to create a loyal audience for your blog is to create a community of readers who interact with each-other on your blog. This means that your blog entries should be structured in such a way that they start conversations. This means they need to be short and punchy, with a clearly defined point or set of points.

The blogosphere is not a stage to present oneself to an audience; it's a community within which to interact and learn.

Maher makes an assertion with which I completely agree, "Unlike print media, the process only gets going once the blog post is published - a blogger is more like a community managter than a writer, in the greater scheme of things."

I believe this concept is the key to the life (or death) of a blog.

Getting people excited about the products and services your business has to offer is the entire point of the word-of-mouth platform that blogging represents. If a company blog doesn't offer anything worthy of sparking conversation, people are going to simply find something else to talk about.


Be active in your own conversations
Don't sit and watch the comments streaming in and do nothing, get in there! Unlike traditional journalists, the blogger's role is to steer and be part of the conversations they start.

One of the main draws of a blog is the opportunity for the average consumer to feel like they have a voice that is being heard. As a business, the best and most effective way to let people know you're listening is to become an active participant in the conversation.

Let those within your particular blogging community know that their voice isn't falling on deaf ears.

Maher's eleven points provide very specific advice for bloggers. I believe, however, that these points echo a deeper, more fundamental blogosphere principle: transparency.

People want transparency from bloggers. Dishonesty and misinformation will kill a blog faster than you can say Edelman.

Time is a valuable commodity to the average Internet user. With so many options at their fingertips, people have to make clear choices on how they will spend their time online. If people choose to spend a portion of that time reading and interacting with your company's blog, they expect to be told the truth, the whole truth, and nothing but the truth.

This mindset is a little naïve, perhaps. Nonetheless, it's an undeniable truth of the blogosphere.

If you want honest feedback from your consumer base, you have to give them an honest representation of the company.

Ultimately, creating and maintaining a company blog is serious business that comes complete with a new set of rules and, if one isn't careful, potential pitfalls. However, a thriving community inhabiting a corner of the blogosphere could be the gust of wind that breathes new life into your business.
 

When writing so people can find you better on search engines, keep it simple. Use short words, not complicated ones. Precise words are even better. But most importantly, use words people know.

That's news to me, too. I like long, artfully crafted sentences (not that I can write them). I like well-placed 25-cent words.

I even like serif fonts. But serifs, big words and long sentences are for fuddy-duddies and books. This is the Web. Fuddy-duddies should take note.

What's the first word that comes to your mind? Use that one. How would tell a long story to an old friend who showed up next to you at the stop light? You know, before the light turns green. Tell it that way first on your webpage. Tell them more if they want to know, but give the basics first.

Usability expert Jakob Nielsen says "speak the user's language." He says the Web-writer's first duty is to write to be found.

He also said:


Old words rule because people know them intimately. Familiar words spring to mind unbidden. Thus, users are likely to employ old words when they boil down their problem to a search query, which is typically only 2-3 words long.

People really like bullets, too.


• Don't make up words. Nobody likes corporate speak.

• Don't exaggerate.

• Don't be salesy.

• One idea per paragraph. Readers skim.

• If a writing professor would give you an 'A' on your work, shoot for a 'C' by cutting it in half.

• Link to more complete information.

• Steer clear of brand names if just starting out. People won't know to search for it anyway.

• To the average searcher, blind people are blind, not visually challenged.

• High ranking is just half the battle. Getting clicks depends on users understanding headlines and summaries. They skip past the ones they don't understand.
 

The wonderful folks at Google have decided to provide webmasters with even more functionality.

According to the Google Webmaster Central Blog, four new features can now be found in Webmaster Tools:

Googlebot activity reports
Check out these cool charts! We show you the number of pages Googlebot's crawled from your site per day, the number of kilobytes of data Googlebot's downloaded per day, and the average time it took Googlebot to download pages. Webmaster tools show each of these for the last 90 days. Stay tuned for more information about this data and how you can use it to pinpoint issues with your site.

Crawl rate control
Googlebot uses sophisticated algorithms that determine how much to crawl each site. Our goal is to crawl as many pages from your site as we can on each visit without overwhelming your server's bandwidth.

We've been conducting a limited test of a new feature that enables you to provide us information about how we crawl your site. Today, we're making this tool available to everyone. You can access this tool from the Diagnostic tab. If you'd like Googlebot to slow down the crawl of your site, simply choose the Slower option.
If we feel your server could handle the additional bandwidth, and we can crawl your site more, we'll let you know and offer the option for a faster crawl.

If you request a changed crawl rate, this change will last for 90 days. If you liked the changed rate, you can simply return to webmaster tools and make the change again.

Enhanced image search
You can now opt into enhanced image search for the images on your site, which enables our tools such as Google Image Labeler to associate the images included in your site with labels that will improve indexing and search quality of those images. After you've opted in, you can opt out at any time.

Number of URLs submitted
Recently at SES San Jose, a webmaster asked me if we could show the number of URLs we find in a Sitemap. He said that he generates his Sitemaps automatically and he'd like confirmation that the number he thinks he generated is the same number we received. We thought this was a great idea. Simply access the Sitemaps tab to see the number of URLs we found in each Sitemap you've submitted.

Who doesn't love charts and graphs? As someone who spends most of his day reading technology news, I have a special affection for any tool that provides relevant information in a simple, graphical format for my consumption.

Presentation aside, the toolset additions offer webmasters more insight into Googlebot's crawl functionality. Specifically, the ability to manipulate crawl speeds to allow Googlebot to index as many pages as possible could potentially have impact on a site's search ranking.

The enhanced image search and URL sitemap functions provide an added bit of fluff for webmasters to tinker with, but are still very nice tools to be sure.

If anyone at Google is reading this, I have but one suggestion for the future:

Keep giving us more charts and graphs.

If you are searching for another outlet to display your ads in, MSN has answered your call. An announcement on the MSN adCenter blog revealed the company is allowing current adCenter members to register for the adCenter Content Ads pilot program, a service that displays ads in the “high-quality MSN inventory.”

MSN’s content advertising works in a similar method to Yahoo’s Content Match service, allowing users to expand their campaign beyond search engine results. Once you sign-up at MSN, the company will send an invitation giving users the ability to participate in their new advertising program. The MSN adCenter blog entry has more information:
Participating in the pilot will not only offer you access to our high-quality MSN inventory, but it will also allow you to see a technology preview of a few new UI features. Content Ads offers the same flexibility as Search, as you can set separate keyword bids for Content, and still use advanced targeting settings.
In case you are wondering what these content ads look like, the adCenter blog has an image of a banner ad appearing in one of MSN’s various channels. The ad looks like a normal PPC text ad and it includes three different companies you can click on. If you’d like to know more about this program, the post offers links to the FAQ and the Content Ads Overview.

When writing so people can find you better on search engines, keep it simple. Use short words, not complicated ones. Precise words are even better. But most importantly, use words people know.

That's news to me, too. I like long, artfully crafted sentences (not that I can write them). I like well-placed 25-cent words.

I even like serif fonts. But serifs, big words and long sentences are for fuddy-duddies and books. This is the Web. Fuddy-duddies should take note.

What's the first word that comes to your mind? Use that one. How would tell a long story to an old friend who showed up next to you at the stop light? You know, before the light turns green. Tell it that way first on your webpage. Tell them more if they want to know, but give the basics first.

Usability expert Jakob Nielsen says "speak the user's language." He says the Web-writer's first duty is to write to be found.

He also said:


Old words rule because people know them intimately. Familiar words spring to mind unbidden. Thus, users are likely to employ old words when they boil down their problem to a search query, which is typically only 2-3 words long.

People really like bullets, too.


• Don't make up words. Nobody likes corporate speak.

• Don't exaggerate.

• Don't be salesy.

• One idea per paragraph. Readers skim.

• If a writing professor would give you an 'A' on your work, shoot for a 'C' by cutting it in half.

• Link to more complete information.

• Steer clear of brand names if just starting out. People won't know to search for it anyway.

• To the average searcher, blind people are blind, not visually challenged.

• High ranking is just half the battle. Getting clicks depends on users understanding headlines and summaries. They skip past the ones they don't understand.
 

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